# Semyon Kuznetsov

**Senior Product Designer** · Belgrade, Serbia (CET)

Senior Product Designer with 6+ years in data-heavy enterprise platforms —
pharma manufacturing and supply chain operations, robotics and automation, and
the design systems that hold them together. MSc in Human-Computer Interaction,
published HCI researcher.

Open to Senior Product Designer roles in Denmark.

- Email: semyonkuznetsov.d@gmail.com
- LinkedIn: https://www.linkedin.com/in/semyon-kuznetsov
- CV: https://drive.google.com/file/d/12P2avOwl_PEyg22tWdg4inTY2raFSHj9/view?usp=sharing
- Site: https://semyonkuznetsov.com/

## Global Pharma

### Automation Hub, Robotics & Digital Twin

Senior Product Designer · 2026 · Enterprise, Pharma, Information Architecture

End-to-end design of an automation hub, a robotics catalog and a digital twin
delivery platform for a top-5 global pharma — information architecture, 45+
screens, a linked data model and post-launch developer support.

Read more: https://semyonkuznetsov.com/projects/robotics-automation-hub.md

### Supply Chain Platform

Senior Product Designer · 2024 — 2025 · Enterprise, Pharma, Design System

Unified UX across an ecosystem of 17 operational and analytical products for a
top-5 global pharma — shared design system, consistent flows and BI dashboards
for supply chain and manufacturing.

Read more: https://semyonkuznetsov.com/projects/pharma-supply-chain.md

### Cutover Management

Senior Product Designer · 2026 · Enterprise, Pharma, ERP

A proof of concept for the control room that runs multi-country ERP go-lives at
a top-5 global pharma — requirements synthesis, IA, six core flows and a
seven-template notification system, demoed working in two weeks.

Read more: https://semyonkuznetsov.com/projects/cutover-management.md

## Selected Projects

### Ketcher — Molecule Sketcher

UX Researcher · 2021 · Life Sciences, Open Source, Research

UX research for an open-source chemical editor used in drug R&D — interviews,
competitive analysis and insights that cut core task time by ~30%.

Read more: https://semyonkuznetsov.com/projects/ketcher.md


### JDN — Test Automation Plugin

Lead Designer · 2022 — 2024 · B2B, DevTools, Chrome Extension

Chrome extension that generates page objects for QA automation. Setup time cut
by ~60%, saving ~57 engineering hours per release, with 100+ active users.

Read more: https://semyonkuznetsov.com/projects/jdn-plugin.md

### LizaAlert — Search & Rescue Platform

Lead Designer · 2022 · Social Impact, Web Platform, Mobile

Centralized platform for a 4,000-volunteer search-and-rescue organization: IA,
workflows and three designers I led — case prep time down ~40%.

Read more: https://semyonkuznetsov.com/projects/lizaalert.md

### Big Tech — Design System for CMS

UI Designer · 2021 — 2022 · Design System, Enterprise, CMS

Block-based design system that lets non-designers assemble internal pages at a
major US tech company: UI kit, templates, WCAG-aligned guidelines and 50+ hi-fi
layouts.

Read more: https://semyonkuznetsov.com/projects/design-system-for-tools.md


## Side Activities & Research

### Design Mentoring Program

Mentor · 2024 — 2025 · Mentoring, Leadership

Mentored junior designers in EPAM's internal program — both mentees graduated
with the highest grade. Recognized as Top Contributor 2024.

Read more: https://semyonkuznetsov.com/projects/design-mentoring.md

### CityGrill Express Chatbot

Conversational / Product Designer · 2022 · Conversational UX

Order-flow chatbot for a restaurant app: persona, scripts and dialogues built in
Voiceflow. Order completion rate up from 72% to 91%.

Read more: https://semyonkuznetsov.com/projects/citygrill-chatbot.md

### HCI Research

Researcher · 2020 — 2021 · HCI, Usability, Publications

Peer-reviewed usability research on mobile authentication, published in Scopus /
Web of Science and presented at international HCI conferences.

Read more: https://semyonkuznetsov.com/projects/academic-research.md

## Career Path

| Company | Role | Period |
| --- | --- | --- |
| EPAM Systems | Senior Experience Designer | 2025 — Now |
| EPAM Systems | Experience Designer | 2022 — 2025 |
| EPAM Systems | Associate Experience Designer | 2021 — 2022 |
| ITMO University | Research Engineer | 2020 — 2021 |
| Freelance | UX & Visual Designer | 2018 — 2020 |
| Publishing House | Graphic Designer | 2016 — 2017 |

### EPAM Systems — Senior Experience Designer (2025 — Now)

**Global Pharma — Automation Hub, Robotics & Digital Twin**

End-to-end design of an internal platform where teams across the organization
can find which automation and robotics solutions already exist, who owns them,
what they cost and where they are already running.

Delivered on SharePoint within the client's enterprise design system, from
information architecture through interactive prototype to post-launch support.

- Built the information architecture from source data — three navigation levels, iterated to version five with content owners across the automation program
- Designed the robotics catalog — filtered search by platform, work center and status over a record model agreed with the data owner
- Linked technologies, partners, framework agreements and running projects, so one object leads to the next without leaving the hub
- Designed the Digital Twin delivery platform — use cases linked both ways to a RAID register, a shared vocabulary of stages, severity and scalability, and a leadership view that filters the same records instead of restating them

**Global Pharma — Supply Chain Platform**

Led UX across a large enterprise ecosystem of 17 digital products, working with
5 cross-functional delivery teams on operational and analytical platforms.
Focused on simplifying complex, data-heavy workflows and interaction patterns
across products, improving platform adoption and supporting analytics-driven
decision-making.

- Designed UX for enterprise operational platforms supporting supply chain, manufacturing, compliance and planning workflows
- Worked with Angular-based applications and BI / analytics dashboards used by business and operations teams
- Helped align fragmented processes into consistent user flows across multiple connected products
- Built and maintained a shared design system (Figma + Storybook + Shared Library)
- Collaborated closely with product managers, engineers, BAs and QA from discovery through rollout

**Global Pharma — Cutover Management**

A proof of concept for the control room that runs multi-country ERP go-lives:
hundreds of coordinated tasks across workstreams and time zones, on a date that
cannot move once it is committed. Research to working, demoed software in two
weeks.

- Synthesised a 35-item requirements register and two recorded walkthroughs into one map, with every requirement and complaint traced back to its source
- Designed the information architecture and six core flows — reporting, data input, email, task completion, change requests, audit trail
- Designed a seven-template notification system with recipient classes and an escalation ladder; three of the templates had no coverage in the backlog at all
- Co-owned the technical design document and wrote its UX sections, including the acceptance criteria the build was measured against

**Mentoring**

Mentored junior designers in EPAM's internal Design Mentoring Program, focusing
on UX fundamentals, platform thinking, design quality and presentation skills.

### EPAM Systems — Experience Designer (2022 — 2025)

**Major US tech company — Development and customization of a CMS platform**

Worked on the design and customization of a CMS platform for two parallel
projects, focused on scalability and long-term usability.

- Designed a scalable, block-based design system enabling fast creation and maintenance of pages by product and development teams
- Created a flexible system of reusable components and containers to support future scaling and reduce custom development effort
- Considered technical constraints and developer workflows to ensure smooth implementation and consistency
- Built clear guidelines and documentation to help non-designers work confidently with the system

**JDN Plugin — Development of an automation tool**

Worked on a B2B tool for test automation and UI object generation, collaborating
closely with product, engineering, and QA teams.

- Designed UX for a test automation tool, reducing manual effort and improving QA workflows
- Cut QA setup time by ~60% with automated workflows, saving ~57 engineering hours per release with new user flows
- Simplified complex technical workflows into clear, intuitive UX for non-technical users

**LizaAlert platform**

Led UX and design direction for a large-scale web system supporting
search-and-rescue operations, including information architecture, CJMs,
workshops and team leadership for a distributed volunteer organization.

### EPAM Systems — Associate Experience Designer (2021 — 2022)

**Ketcher — Web-based chemical editor**

Contributed to UX research and UI design for a browser-based scientific tool
used by chemists, including user interviews, competitor analysis, personas and a
shared UI kit to support consistency and usability across the product.

**Certificates Issuing Platform — Internal EPAM system**

Designed UX for automating certificate issuance and publishing, aligning
requirements with BA and engineering, creating UI kits, wireframes, prototypes
and high-fidelity layouts for a scalable internal platform.

### ITMO University — Research Engineer (2020 — 2021)

- Researched usability of mobile authentication for Cyrillic users
- Co-authored peer-reviewed publications in Scopus/Web of Science
- Presented findings at international HCI & UX conferences

### Freelance — UX & Visual Designer (2018 — 2020)

Delivered full-cycle product design (mobile apps / chatbots / web tools).

### Publishing House — Graphic Designer (2016 — 2017)

## Education

| Degree | Institution | Period |
| --- | --- | --- |
| MSc in Human-Computer Interaction Design | ITMO University | 2020 — 2022 |
| BSc in Applied Informatics and Design | Saint Petersburg University of Technology and Design | 2016 — 2020 |
| General Art Education | Local Art School | 2010 — 2016 |

### MSc in Human-Computer Interaction Design — ITMO University (2020 — 2022)

(Positive List DISCO-08-code: 251120)

Focus: HCI, UX research, usability and design strategy.
Thesis: "Evaluating the Impact of Microcopies on Usability and Conversion".

- Published in Scopus / Web of Science, presented at international HCI & UX conferences
- Was granted research funding for master's and postgraduate work
- Awarded government scholarship for academic excellence

### BSc in Applied Informatics and Design — Saint Petersburg University of Technology and Design (2016 — 2020)

(Positive List DISCO-08-code: 251120)

Focus: UI/UX design, product design and visual identity.
Thesis: "Design of a Mobile Application".

## Contact

Looking for a Senior Product Designer in Denmark? I'm eligible for the Positive
List Scheme (DISCO-08 251120) and ready to relocate.

- Email: semyonkuznetsov.d@gmail.com
- LinkedIn: https://www.linkedin.com/in/semyon-kuznetsov
- CV: https://drive.google.com/file/d/12P2avOwl_PEyg22tWdg4inTY2raFSHj9/view?usp=sharing